Monday, 19 March 2007

Institutions and Audiences converge even more.....

The fine line between audiences and institutions is about to become even narrower - as YouTube decides to offer awards for best user-generated videos........maybe this will be the 'little peoples' (as we are so often known by the coporate bigwigs) Oscars? This is obviously a big step, and it seems to be a good idea - especially as 'audiences' are concerned....but will it be a problem for big companies or will they just patronisingly applaude the winners?



http://news.bbc.co.uk/1/hi/entertainment/6466143.stm

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