Consumption

Just as the amount of media that we consume has increased dramatically (well apart from that of the television - supposedly we are the first generation to watch less T.V than our predecessors - this I will come back too another time...) it also appears that the amount of media technologies that we 'interact' with at one time has increased, does this mean that we are becoming more demanding as an audience? do we need more than one type of media to entertain us? is it just that we feel obliged to use it so as not to let it 'go to waste'? or is that our lives are now so stressfull and hectic that we have resorted to getting our 'daily dose' all at once?



http://americanpressinstitute.org/pages/apinews/api_news_releases/seventy_percent_of_media_consu/

Institutions and Audiences

It is becoming apparent that the dividing gap between institution and audience is ever shrinking - just as the audience are becoming their own institutions (see YouTube for examples of how anyone with a faint hope of becoming the next Tarantino can upload their attempts at film making), now institutions are becoming the audience - see the BBC technology news' blog on 'A Day with Vista', does this mean that consumers are actually going to have some say in what they are shown, or are the 'gatekeepers' just being more subtle?


http://youtube.com
http://news.bbc.co.uk/1/hi/technology/6312501.stm
http://bustertests.co.uk/answer/media-institutions/

BBC iPlayer

Has interactive television just got better? This is the BBC's attempts to influence people into going "tapeless". Is it a nice pun on the iPod effect? Will it be any more interactive than 'the red button' or is it another way of encouraging the audience to watch repeats of repeats?


http://bbc.co.uk/pressoffice/pressreleases/stories/2006/04_april/25/newmedia.shtml
http://news.bbc.co.uk/2/hi/programmes/click_online/4296582.stm
http://shorecliffcommunications.com/redbutton/

To begin.........

To start with, some helpful definitions of NMT.


http://en.wikipedia.org/wiki/New_media

Helloooooo!

This is my New Media Technologies blog, where I am going to record the things I have found out about NMTs and I am going to start to analyse connections between different NMTs.