Tuesday 20 February 2007

Second Life and MTV

From what I had heard, Second Life is a place for people with 'no life' to 'get a life' and it seems that it also works for corporations as well. MTV is taking its 'real-life' TV show 'Laguna Beach: The Real Orange County' onto this virtual world - this is supposed to be to boost MTV's appeal with its teenage audience by letting the viewers interact with the 'characters'. Will it work - or will it just take even more viewers away from the programme?


http://www.wired.com/wired/archive/15.02/mtv.html

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