It is becoming apparent that the dividing gap between institution and audience is ever shrinking - just as the audience are becoming their own institutions (see YouTube for examples of how anyone with a faint hope of becoming the next Tarantino can upload their attempts at film making), now institutions are becoming the audience - see the BBC technology news' blog on 'A Day with Vista', does this mean that consumers are actually going to have some say in what they are shown, or are the 'gatekeepers' just being more subtle?
http://youtube.com
http://news.bbc.co.uk/1/hi/technology/6312501.stm
http://bustertests.co.uk/answer/media-institutions/
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