Just as the amount of media that we consume has increased dramatically (well apart from that of the television - supposedly we are the first generation to watch less T.V than our predecessors - this I will come back too another time...) it also appears that the amount of media technologies that we 'interact' with at one time has increased, does this mean that we are becoming more demanding as an audience? do we need more than one type of media to entertain us? is it just that we feel obliged to use it so as not to let it 'go to waste'? or is that our lives are now so stressfull and hectic that we have resorted to getting our 'daily dose' all at once?
http://americanpressinstitute.org/pages/apinews/api_news_releases/seventy_percent_of_media_consu/
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